Printing: What Are You Really Buying When You Buy Art Prints?

When you see a photograph or illustration on a gallery wall, a website, or Instagram, it’s easy to think: “Beautiful image!” But once you decide to buy it as a print, a much deeper question arises: What are you actually buying?

If you’ve ever come across terms like archival quality, giclée print, or fine art paper and didn’t quite know what they meant – you’re not alone. In our region, many people still don’t realize that purchasing a true fine art print isn’t just about getting a nice image – it’s an investment in longevity, aesthetic quality, and lasting value.

What does “archival quality” mean?
Archival quality means that the artwork is made to last – not five or ten years, but decades, even centuries – without fading, yellowing, or deteriorating. These prints are created to withstand light, humidity, and time – unlike standard posters or cheap reproductions.

This durability is made possible by:
Archival paper (100% acid-free, often cotton or pure cellulose fiber)
Pigment-based inks, resistant to UV light and chemical changes
Giclée printing technology, the highest-precision inkjet method available today

Sounds technical? In short – it means your print won’t "live" like a poster from the market. It will remain as vibrant as the day it was printed – for you and generations to come.

What is Giclée printing and why does it matter?
Giclée (pronounced zhee-CLAY) is a French term describing a high-resolution printing process using pigment-based inks instead of standard dye-based ones. The prints are made on specialized printers using 8 to 12 ink channels, allowing for exceptional depth, detail, and tonal accuracy.

Unlike commercial printing, which uses a basic 4-color CMYK system, giclée printing offers a much wider color gamut – meaning skin tones, skies, shadows, and fabric textures are rendered more faithfully.

Paper – the quiet hero of every print
Perhaps the most overlooked but essential element of an art print is the paper. When we say archival paper, we mean:
100% acid-free – Cheap papers contain acids that cause yellowing, cracking, and fading.
pH neutral – Ensures the paper won’t react with ink or environmental conditions.
Weight and texture – Quality papers are heavier, often with a canvas- or watercolor-like texture that gives a luxurious tactile presence.s

Why does all this matter?
Because buying an art print isn’t just an aesthetic decision – it’s an investment. Just like you expect a well-made piece of furniture or a designer bag to last – your art should, too.
A print that isn’t made with archival standards simply isn’t a fine art print.
It may be pretty, but its value is temporary – like a poster that fades after one summer.

If you’re buying for the signature, but don’t know what it’s printed on – you’re buying the illusion, not the art. Art must endure to carry meaning. That’s why true collectors don’t just ask “Who’s the artist?” but also: “What is this printed on?”

Checklist: How to Know You're Buying a True Fine Art Print
✔️ Archival paper – acid-free, often cotton-based, 200+ gsm
✔️ Giclée printing – pigment inks, 8+ colors, high resolution
✔️ Longevity guaranteed – at least 75 years without fading
✔️ Certificate of authenticity – numbered series, artist signature
✔️ Matte finish – no gloss, no shine, no reflection
✔️ Clear material description – if it’s not stated, ask
✔️ No chemical smell – cheap prints often smell of ink
✔️ Crisp detail – real prints are sharp even up close

When you buy an art print, you’re not just getting “something for the wall” – you’re acquiring a piece of someone’s world, translated into a form meant to last a lifetime.

If you’re going to invest – invest in something built to last. 

Because true art doesn’t fade.